Education marketing built around enrolment, not enquiries
Courses sell on a calendar and decisions take months. The work is being visible early, staying useful through a long consideration period, and making the application step easy.
- Course pages that can be found and updated
- Answers to the questions that delay a decision
- Budget concentrated where applications happen
- Fewer interested applicants lost to silence
Platforms we work in
What is inside this service
- Course and subject search
- Content for a long decision
- Campaigns timed to intake
- Applicant nurture automation
What each part does
- Course and subject search
- The pages people actually search for, structured so a course survives being updated each intake.
- Content for a long decision
- Entry requirements, costs, outcomes and comparisons. The questions asked in month two, not just month one.
- Campaigns timed to intake
- Spend weighted toward the windows where applications actually happen rather than spread flat across the year.
- Applicant nurture automation
- Sequences that keep an interested applicant warm across months without anyone remembering to send an email.
Questions we get asked
General
All three. The channels overlap; the constraints and approval processes do not, and that changes how the work runs more than the marketing does.
With leading indicators agreed up front, and by tracking enquiries through to enrolment rather than stopping at the form.
Yes, though it is a different search and advertising problem in each market and should be scoped separately rather than assumed.