Marketing for software companies, measured against pipeline
Signups are not the goal and neither are demos. We work backwards from the revenue a customer is worth, and build the search, content and campaign work that brings in more of the ones who stay.
- Channels ranked by customers, not by signups
- Content that maps to how software is actually chosen
- Visibility in AI answers as well as search results
- A CRM that reflects what people did, not what they clicked
Platforms we work in
What is inside this service
- Search built around buying intent
- Content for the whole evaluation
- AI and answer-engine visibility
- Lifecycle and CRM automation
Questions we get asked
Usually the brief rather than the writing. We work out which topics can realistically rank and which are worth the effort, and your team keeps the voice.
Yes. It changes where the work sits, mostly toward activation and expansion rather than lead capture, and toward search that reaches people already trying to solve the problem.
Against pipeline and retained revenue where your data allows it. If attribution genuinely cannot answer a question, we say that instead of picking a number that sounds better.