Marketing that finds traction before it scales spend
Early on, the job is not growth. It is finding the one or two channels that work at all, proving it cheaply, and not burning the runway on the other eight.
- A message that holds up outside the building
- Evidence about which channels are worth funding
- A site you can change without a release cycle
- Less time spent on manual follow-up
Platforms we work in
What is inside this service
- Positioning that a stranger understands
- A website that can be changed weekly
- Small, honest channel tests
- Automation instead of headcount
What each part does
- Positioning that a stranger understands
- What you do, who it is for and why it is different, in language that does not need a founder in the room.
- A website that can be changed weekly
- Fast to load, easy to edit, built so testing a new message does not need a developer and two weeks.
- Small, honest channel tests
- A defined budget, a defined question, and a decision at the end. Including the decision to stop.
- Automation instead of headcount
- The follow-up, reporting and admin a small team cannot afford to do by hand, handled by workflows.
Questions we get asked
Sometimes not yet, and we will tell you. If the honest answer is "spend it on the product for another quarter", that is what you will hear.
It depends on how long your sales cycle is and how much traffic the test gets. We agree what "working" means and how long it takes to know, before spending anything.
Yes, though the work is different: positioning, the site and an audience to launch to, rather than campaigns.