SEO Services
Get your business quoted in AI answers
More buyers now get their answer from an AI assistant or a summary at the top of the results, without visiting anyone. This is the work of being the source that answer is built from.
- Pages that answer the question in the first paragraph
- A machine-readable picture of what your business is
- Claims that can be checked, not just asserted
- Tracking of whether assistants actually cite you
Platforms we work in
How we work
Establish where you stand
We ask the assistants the questions your buyers ask, and record who they cite today.
Find the gaps worth closing
Questions where a competitor is being quoted and you are not, and where being the answer would actually lead somewhere commercially.
Rewrite for extraction
Restructure the pages so the answer is findable, specific and clearly yours.
Re-test and report
Ask the same questions again over time. This is measurable, even if it is not yet a ranking report.
What is inside this service
- Question and intent mapping
- Answer-first page structure
- Entity and brand clarity
- Structured data for machines
- Claims a machine can check
- Writing that survives being summarised
- Being mentioned where assistants look
- Citation tracking and reporting
What each part does
- Question and intent mapping
- People ask an assistant longer and more specific questions than they type into a search box. We work out what yours are actually asking, then build pages that answer those questions directly.
- Answer-first page structure
- The answer goes near the top, in plain language, ahead of the context and the detail. That is the part a model can lift cleanly. Burying it under six paragraphs of warm-up is what gets a page skipped.
- Entity and brand clarity
- An assistant needs to know what your business is, what it does and how it relates to the things it talks about. We make that explicit across the site instead of leaving it to be inferred.
- Structured data for machines
- Schema that matches what is really on the page, so a machine can tell a product from a policy from an opinion without guessing.
- Claims a machine can check
- Specific, attributable statements beat confident vague ones. Where a claim can be sourced, we source it. Where it cannot, we say so rather than dressing it up.
- Writing that survives being summarised
- If your point only lands once someone has read a thousand words, it will not survive a summary. We write so the meaning holds when a model compresses it to three sentences.
- Being mentioned where assistants look
- Models lean on sources they already treat as reliable. Coverage, directories and profiles in the places your market takes seriously feed that, which is where this work meets digital PR.
- Citation tracking and reporting
- We check whether assistants are quoting you on the questions that matter to your business, and report what moved. This is newer and less settled than rank tracking, and we say what the numbers can and cannot tell you.
Questions we get asked
General
It overlaps a lot, and it is not the same. Classic SEO optimises for a ranked list of links. This optimises for being the source inside a written answer. The technical foundations serve both. The page structure and the writing genuinely differ.
No. The platforms do not publish how they select sources and they change often. Anyone guaranteeing it is guessing. We can make your pages more quotable and measure what happens after.
The ones your buyers actually use, which we agree with you at the start rather than claiming coverage of everything. In practice that means the large general assistants and the AI summaries built into search results.
No, but it changes what a good post looks like. Long posts that circle a topic before answering it do badly here. The same information, ordered answer first, does better in both places.
By asking the assistants the questions your buyers ask, on a schedule, and recording whether you are cited and how you are described. It is less precise than rank tracking, and we will not pretend otherwise.
Some of it, and that is happening whether or not you do this work. The people who still click after reading a summary tend to be further along, because they have already decided you are worth checking. Being the cited source carries weight of its own.
Pages can be restructured quickly. Being picked up as a source depends on how often the assistants recrawl and how established your site already is, so there is no fixed timeline. We report what we see rather than promising a date.
Usually yes, at least the parts that decide whether a machine can read the page at all. If a crawler cannot get a clean version of your content, an assistant will not build an answer out of it.