SEO that turns search traffic into enquiries
We fix what is holding your site back in search, then build the pages and the authority that bring in people who are ready to buy.
- A written picture of where you stand before anyone touches anything
- Work sequenced by what reaches revenue soonest
- Pages written for buyers, not for a keyword tool
- Reporting you can hand to a board without translating it first
Platforms we work in
How we approach it
People who have run this work before
What we learn about your site in the audit is what the plan is built from. The reasoning behind each decision is written down and carried forward, so the work stays anchored to your business rather than restarting from a template.
- One person who knows your account, not a rotating queue
- Decisions written down with the reasoning attached
- The audit is what the plan is built from
- You can question the order before work starts
The tools do the counting, not the thinking
Search Console, analytics, a crawler and log files tell us what is happening. What they cannot tell you is which of it is worth fixing first. We use them to find candidates and then rank those by what they cost you, which is a judgement, not a score.
- Search Console, analytics, crawl and log data in one view
- Issues ranked by what they cost you, not by severity score
- Tracking for citations in AI answers, not only rankings
- Reporting you can read without a glossary
The plan changes when the results do
Search shifts, competitors publish, and an assumption that held in month one stops holding in month four. We review what moved and what did not, say so plainly, and reorder the work rather than finishing a plan that stopped being true.
- A monthly review of what moved and what did not
- Work reordered when an assumption stops holding
- New search surfaces picked up as they arrive
- No plan finished for its own sake
How we work
Audit and baseline
We look at the site, the search landscape and what your competitors are actually winning on. You get a written picture of where you stand before anyone touches anything.
Fix what is blocking
Technical issues first, because they cap everything above them. Speed, indexing, structure, duplicate pages.
Build the content layer
Pages for the searches that matter, written to be read by a person and understood by a machine.
Earn authority
Outreach and digital PR, aimed at the publications your buyers already trust.
Measure and adjust
Monthly reporting against the things you care about, which is usually enquiries and revenue rather than average position.
What is inside this service
- Technical foundations
- Site speed and Core Web Vitals
- Content that answers real questions
- Authority and digital PR
- Local and map visibility
- Ecommerce search
- AI search visibility
- Reporting you can act on
What each part does
- Technical foundations
- Crawling, indexing, site structure and structured data. If search engines cannot read your site properly, nothing else you do will land.
- Site speed and Core Web Vitals
- Slow pages lose people before they read a word, and Google measures it. We find what is actually causing the delay and fix that, rather than chasing a score.
- Content that answers real questions
- We map what your buyers search for at each stage, then write pages for those questions. No keyword stuffing, and no thin pages written for a machine.
- Authority and digital PR
- Coverage and mentions a real person would click. No link farms, no private blog networks, and nothing you have to disavow in a year.
- Local and map visibility
- For businesses that sell to a place. We work on your Google Business Profile, your citations and your reviews, because those decide who appears in the map pack.
- Ecommerce search
- Category and product pages built to rank and to sell, on Shopify, WooCommerce or a custom build. That includes the dull parts, like faceted navigation and what happens to a page when a product goes out of stock.
- AI search visibility
- Answer engine and generative engine optimisation, so you get quoted in AI answers instead of losing the click to them.
- Reporting you can act on
- A monthly view of what changed, what it brought in and what we are doing next. Written so you can take it to your board without translating it first.
Ready to see what is holding the site back?
Tell us the address and we will send back what we would do first, and why.
Search is changing, and the work has to change with it
More answers now arrive without a click. Assistants summarise, results answer at the top of the page, and the buyer who used to land on a comparison post reads three sentences instead. That does not make the work less valuable, but it does change what you optimise for.
- Answer-first pages, so the point survives being summarised
- Structured data that says plainly what a page is and who stands behind it
- Tracking whether you get cited, not only whether you rank
- The same foundations feed classic results, map packs and AI answers
What it changes for you
Enquiries, not impressions
The reporting leads on what reached your inbox, because that is the number the work is aimed at.
Work you can see the reasoning for
Priorities are explained, so you can question the order before work starts.
Nothing to undo later
No tactics that need cleaning up if you stop, and no links you will be disavowing in a year.
Found wherever people ask
Classic results, map packs and AI answers are all fed by the same foundations, so the work compounds across them.
Businesses we work with
Find out what your search visibility is worth
We will tell you what we would do first and what we would not bother with.
Questions we get asked
Working with us
It depends on your site and your competition, so anyone offering a fixed date is guessing. Technical fixes can show up within weeks. Content and authority work usually takes months to compound. We tell you at the audit stage which of the two your situation needs first, and what a realistic timeline looks like for you.
Yes. A lot of the technical work has to be done by whoever maintains the site, so we write it up in a form a developer can act on without a translation layer. If you would rather we implemented it ourselves, we can do that instead.
Access to your analytics, your Search Console and your CMS, plus one person who can answer questions about the business. That is usually enough. If analytics was never set up properly, fixing that is the first job, because everything after it is measured against that baseline.
Either. Some clients want us to write everything. Others have a writer already and want the research, the briefs and the editing. We agree which parts each side is doing before we start, so nothing falls between us.
Search and AI
No, and be wary of anyone who does. Nobody controls what Google shows. What we can commit to is the work, the reasoning behind it, and honest reporting on what it moved.
Yes, though what you optimise for changes. AI assistants and search summaries pull from sources they can read and trust, so the technical and authority work still decides whether you are one of them. Being quoted now matters as much as being clicked, and we work on both.
Scope and cost
It depends on the size of the site, how competitive your market is, and how much needs fixing before anything can grow. We scope it once we have looked at your site, and you get the price before any work starts.
The technical fixes and the pages stay yours. Rankings usually hold for a while, then drift as competitors keep publishing. We do not use tactics that collapse or need cleaning up when the work stops.
We cannot speak for them. What we do differently is show the reasoning: why this fix before that one, and what we expect it to change. You get told when something is not worth doing, which is the part most reporting leaves out.