Question 1

Our list is small. Is this worth it yet?

Accepted Answer

You need a list that is being left alone, not a big one. A small list with real buyers on it earns more from a good abandoned cart flow than a large list earns from a newsletter. If your list is too small to move the numbers yet, we will say so and point you at the service that grows it.

Question 2

Klaviyo or HubSpot: which one is right for us?

Accepted Answer

Klaviyo if you sell products online through Shopify or WooCommerce: it is built around orders and carts. HubSpot if you sell a service, to businesses or consumers, and the goal is a booked call: it is built around leads and a pipeline. Some businesses need both, and we will tell you if you are one of them.

Question 3

We already have Klaviyo or HubSpot. Do we start again?

Accepted Answer

No, and usually that is the starting point: an account with a welcome email and nothing else. We audit what is there, keep what works, and build the flows that are missing.

Question 4

Will this annoy our customers?

Accepted Answer

Not if the flows are built on behaviour. A cart email to someone who abandoned a cart is useful; a fourth discount email to someone who bought yesterday is not. Suppression rules, frequency caps and consent are part of every build, and unsubscribe rates are reported beside revenue.

Question 5

Do you build the landing pages and run the ads too?

Accepted Answer

Not in this service. Landing pages sit with conversion rate optimisation and paid campaigns with paid marketing, both separate pages on this site. This is the layer that runs once someone is on your list.

Question 6

What do you need from us?

Accepted Answer

Access to Klaviyo or HubSpot and the store or CRM behind it, your brand voice and any offers you are willing to make, and an hour with whoever knows your customers best. The rest comes from the data.

Question 7

What does it cost?

Accepted Answer

A one-off project price to build the flows, quoted from the map of your customer journey. A monthly retainer is optional and covers optimisation, A/B tests, new flows and list management.

Question 8

How long before the flows earn anything?

Accepted Answer

Abandoned cart and welcome flows earn from the day they go live, because the triggers happen daily. Win-back and nurture take longer, because they wait for the customer. [n] weeks from brief to the first flows live is typical.

Marketing Automation. Revenue From the People Already on Your List

How we approach it

The Store Follows Up, Even When Your Team Cannot

How we work

Map where your list leaks

Build the flows that pay first

Write each step for your customers

Test before a customer sees it

Measure by revenue and rewrite the weak steps

What is inside this service

What it changes for you

Revenue Without New Traffic

Follow-Up at the Right Moment

Sales Talks to Ready Leads

Flows You Can See

What it costs

Businesses we work with

Questions we get asked

Before you commit

Will it work for our customers

Cost and commitment