Marketing Automation. Revenue From the People Already on Your List
The people who already bought from you, or already asked, are the cheapest revenue you have, and most businesses leave them to a monthly newsletter. We build the email and SMS flows that run after someone joins your list, Klaviyo for ecommerce and HubSpot for service businesses, so the abandoned basket, the first order and the lead that went quiet each get the right message at the moment it earns.
- Abandoned baskets stop being lost revenue: Klaviyo follows them up
- Leads stop going quiet: HubSpot scores them and hands the ready ones to sales
- Nobody gets the same three emails as everyone else, because segments are built on behaviour
- Every flow is written for your customers, because your list is not a template
Platforms we work in
How we approach it
The Store Follows Up, Even When Your Team Cannot
For a Shopify or WooCommerce brand, the baskets left unpaid and the customers who bought once are the biggest revenue sitting untouched. Klaviyo sees every order, basket and browse, and the flows are built on that data: what someone bought, what they looked at, how long since they last ordered. That is what makes a cart email or a win-back email arrive at the right time with the right product.
- Welcome, abandoned cart, browse abandonment, post-purchase, win-back
- VIP and reorder segments from order history
- Product blocks pulled from the catalogue
- Revenue attributed per flow inside Klaviyo
Sales Talks to the Leads Who Are Ready
For a service business the problem is the lead who was interested last month and is now somebody else's customer. HubSpot scores each lead on behaviour, nurtures the ones that are not ready, and hands the ready ones to a person with the history attached. Retention sequences keep past clients warm for the next job, so the pipeline is not only new names.
- Lead scoring tuned with your sales team
- Nurture sequences by stage and by service
- Hand-off to a person inside HubSpot, with context
- Retention and reactivation for past clients
Written for Your Customers, Not for Everyone
The reason most automated email earns so little is that it was never written for the people receiving it. A template flow sends the same three emails to everyone and reads like it. Every flow here is written for your customers and built on how they actually behave in your data; we write each step, test it, and rewrite it when the numbers say so.
- Copy written for your products or services
- Timing set from your purchase cycle
- Tested on a live segment before launch
- Rewritten on results, not left to run
How we work
Map where your list leaks
Somewhere between joining your list and buying again, people go quiet, and you do not know where. We draw the customer journey as it is, from your Shopify, WooCommerce or HubSpot data, and find the points where revenue is being left.
Build the flows that pay first
Building every flow at once means the one that earns most goes live last. Abandoned cart before win-back, hand-off before nurture: the flows are sequenced by expected revenue, so the first thing live is the thing most likely to earn.
Write each step for your customers
A template flow reads like a template, and your customers can tell. Every email and text is written for your customers in your voice, then built in Klaviyo or HubSpot with the segments, timing and triggers set.
Test before a customer sees it
The flow that fires a discount at someone who bought an hour ago is the one people remember. Flows run on a test segment first: links, timing, personalisation, what happens when someone buys mid-sequence. What fails is fixed before it sends.
Measure by revenue and rewrite the weak steps
A flow left to run for a year is earning less each month and nobody notices. Each flow is read by what it earned; subject lines, timing and offers are tested, weak steps rewritten, new flows added as your customers change. On a retainer, that is the monthly work.
What is inside this service
- Abandoned Cart and Browse Recovery
- Welcome Flows That Sell
- Post-Purchase and Win-Back
- Segments Built on Behaviour
- Lead Scoring That Sales Trusts
- Nurture Sequences and Sales Hand-Off
- SMS Where Email Is Too Slow
- Reporting on Revenue Per Flow
What each part does
- Abandoned Cart and Browse Recovery
- Most of the baskets built on your store are never paid for, and nothing follows them. A sequence timed and written for your products follows the basket the shopper left, with the product in the email, and brings back revenue you had already lost.
- Welcome Flows That Sell
- A new subscriber who hears nothing for a fortnight forgets why they signed up. The first emails set out who you are and what to buy first, in your voice, and the discount, if there is one, is earned by a click rather than given away on the pop-up.
- Post-Purchase and Win-Back
- Customers who bought once and never came back are the biggest gap in most lists. After the order: delivery, how to use it, what goes with it, then a review request. Months later: a reason to come back, segmented by what they bought.
- Segments Built on Behaviour
- Sending the same offer to a VIP and to someone who has never bought annoys one and wastes the other. Klaviyo segments are built from Shopify or WooCommerce data, so each group gets the message that fits.
- Lead Scoring That Sales Trusts
- Your sales team calls leads in the order they arrived, not the order they are ready. HubSpot scores each lead on what they did, pages read, forms filled, emails opened, so the ready ones are called first. The score is tuned with your team, not set once.
- Nurture Sequences and Sales Hand-Off
- A lead that is not ready today is dropped, and by the time they are ready they have forgotten you. Leads that are not ready get a sequence that answers the questions they have at each stage, and when the score crosses the line the lead is handed to a person in HubSpot with the history attached.
- SMS Where Email Is Too Slow
- An appointment confirmation read tomorrow is no use today. Confirmations, delivery updates and time-limited offers go by text, with consent handled properly, and email carries the rest.
- Reporting on Revenue Per Flow
- You have open rates and no idea whether any of it made money. Each flow reports what it earned, in Klaviyo for orders or HubSpot for booked calls, so you know which sequence pays and which to rewrite.
What it changes for you
Revenue Without New Traffic
Orders and bookings come from the list you already built, before you spend another pound on ads.
Follow-Up at the Right Moment
The cart, the sign-up and the quiet lead each get the message that fits, when it fits, without anyone pressing send.
Sales Talks to Ready Leads
Your team stops calling cold and calls the people who want the call, because scoring and hand-off did the sorting.
Flows You Can See
You are never locked out of your own marketing, because everything lives in your Klaviyo or HubSpot account, documented.
What it costs
Custom quote to build the flows, scoped from your customer journey. Optional monthly retainer for optimisation, new flows, A/B tests and list management.
Get a scoped quoteBusinesses we work with
Questions we get asked
Before you commit
You need a list that is being left alone, not a big one. A small list with real buyers on it earns more from a good abandoned cart flow than a large list earns from a newsletter. If your list is too small to move the numbers yet, we will say so and point you at the service that grows it.
Klaviyo if you sell products online through Shopify or WooCommerce: it is built around orders and carts. HubSpot if you sell a service, to businesses or consumers, and the goal is a booked call: it is built around leads and a pipeline. Some businesses need both, and we will tell you if you are one of them.
No, and usually that is the starting point: an account with a welcome email and nothing else. We audit what is there, keep what works, and build the flows that are missing.
Will it work for our customers
Not if the flows are built on behaviour. A cart email to someone who abandoned a cart is useful; a fourth discount email to someone who bought yesterday is not. Suppression rules, frequency caps and consent are part of every build, and unsubscribe rates are reported beside revenue.
Not in this service. Landing pages sit with conversion rate optimisation and paid campaigns with paid marketing, both separate pages on this site. This is the layer that runs once someone is on your list.
Access to Klaviyo or HubSpot and the store or CRM behind it, your brand voice and any offers you are willing to make, and an hour with whoever knows your customers best. The rest comes from the data.
Cost and commitment
A one-off project price to build the flows, quoted from the map of your customer journey. A monthly retainer is optional and covers optimisation, A/B tests, new flows and list management.
Abandoned cart and welcome flows earn from the day they go live, because the triggers happen daily. Win-back and nurture take longer, because they wait for the customer. [n] weeks from brief to the first flows live is typical.