Question 1

We tried Google Ads before and it burned money. Why would this be different?

Accepted Answer

Usually because the account counted the wrong thing and bought the wrong searches. Broad match with no negatives, a home page as the landing page and a page view as the conversion will lose money in any market. We fix the tracking first, then rebuild on intent, and if your market cannot earn the budget we say so before you spend it.

Question 2

How much do we need to spend?

Accepted Answer

Enough for the account to learn: automated bidding needs a steady flow of conversions to work from. We work that out from your cost per click and what a customer is worth to you, and tell you the budget that gives the campaign a fair test rather than the budget you hoped for.

Question 3

Do you take over our existing account or start a new one?

Accepted Answer

Yours, and its history stays with it. We audit what is there, keep what has earned its place, and rebuild the rest. The account is in your name and stays there.

Question 4

How do you know a lead came from Google Ads?

Accepted Answer

Conversion tracking is set up in Google Ads and Google Analytics to count the enquiry, the call or the order, and tested before a campaign relies on it. Each conversion carries the campaign and term that produced it, which is what the weekly changes are made on.

Question 5

Will you write the landing pages too?

Accepted Answer

The page the ad lands on is part of the campaign, so yes where a page needs writing to match an ad group. Larger landing page and funnel work sits with conversion rate optimisation, a separate service on this site.

Question 6

How often do you actually touch the account?

Accepted Answer

Weekly, on evidence: negatives from the search terms report, budget toward what converted, losing ads replaced. Each change is logged with the reason, so you can read what was done and why.

Question 7

What does management cost, and is ad spend included?

Accepted Answer

A monthly management fee, quoted after we have read your account. Ad spend is paid to Google directly and is separate, so you always know which is which.

Question 8

How long before we see results?

Accepted Answer

The first rebuilt campaigns are live within [n] weeks, and the first useful numbers follow once the tracking has counted enough conversions for the bidding to learn. Accounts with history move faster than accounts starting from nothing.

Google Ads Management. Pay for the Clicks That Become Customers

How we approach it

The Clicks That Never Convert Stop Being Paid For

How we work

Find where the money goes now

Fix the tracking first

Rebuild around intent

Run it as a test

Report by what it earned

What is inside this service

What it changes for you

Less Spent on the Wrong People

Enquiries You Can Trace to a Pound

Clicks That Land Somewhere Useful

An Account You Can Read

What it costs

Questions we get asked

Before you commit

How it runs

Cost and commitment