Paid Marketing Services
Social Media Advertising. Reach Buyers on TikTok, Pinterest, X and Snapchat
If your buyers spend their time on TikTok, Pinterest, X or Snapchat, we run the ads there and split the budget by what each platform sells.
- Campaigns on TikTok, Pinterest, X and Snapchat
- Budget split by what each platform sells
- Tracking checked against your orders and leads
- Creative made for each platform's format
Platforms we work in
How we approach it
Build for Each Platform's Format
An Instagram ad reposted on TikTok or Pinterest looks out of place and gets skipped. Creative and targeting are built for each platform: vertical video in the TikTok style, product pins for planners on Pinterest, quick visual formats on Snapchat, and timely posts on X.
- Vertical video made for the TikTok feed
- Product pins from your catalogue on Pinterest
- Snapchat formats for younger audiences
- X campaigns timed to launches and news
Judge Every Platform on the Same Sales
Each ads manager counts a sale if it touched the buyer, so the totals add up to more than you sold. We measure every platform against the orders and enquiries in Google Analytics and your shop or CRM, and compare them on that.
- Pixels and conversion APIs installed and tested
- Results checked against Google Analytics
- Reconciled with your shop or CRM
- Every platform compared on one measure
Put the Money Where It Sells
Budgets often sit where they were set a year ago. Each platform is tested on a contained budget, compared on cost per order or enquiry, and the spend moves to the ones that earn it. A platform that cannot pay its way is paused.
- New platforms tested on limited budgets
- Spend compared on cost per result
- Budget moved to what sells
- Weak platforms paused, not kept out of habit
How we work
Choose the platforms
We look at who buys from you, what you sell, your margins and the creative you have, then recommend which platforms to test first and which to leave alone.
Set up the tracking
Pixels and conversion APIs go on each chosen platform and are checked against Google Analytics and your shop or CRM before any campaign spends a pound.
Build for each format
Campaigns and creative are made for each platform's format and audience, from vertical video on TikTok to product pins on Pinterest and short visual ads on Snapchat.
Test on a contained budget
Each platform starts on a limited budget with clear conversion goals, running long enough to show whether it produces orders or enquiries at a cost that works for you.
Move the budget
Spend shifts towards the platforms that sell, measured in Google Analytics rather than in each ads manager, and weak platforms are paused before they cost more.
What is inside this service
- TikTok Ads That Look Native
- Pinterest for Planned Purchases
- X and Snapchat Where They Fit
- Tracking on Every Platform
- Budget Split by Results
- One Report Across Platforms
What each part does
- TikTok Ads That Look Native
- An ad that looks like an ad gets scrolled past on TikTok. Campaigns are built in TikTok Ads Manager around short vertical video in the style of the feed, with Spark Ads on creator posts where they fit and TikTok Shop where you sell there.
- Pinterest for Planned Purchases
- People use Pinterest to plan what they will buy later, often weeks before they buy. Promoted Pins and shopping ads run from your product catalogue, reaching people while they are still choosing rather than after they have decided.
- X and Snapchat Where They Fit
- X suits news, launches and live conversations; Snapchat reaches younger audiences in quick visual formats. Each is tested on a contained budget first and kept only if it produces orders or enquiries you can see in your own records.
- Tracking on Every Platform
- Each platform has its own tag, and each counts differently. We set up the TikTok Pixel, Pinterest Tag, X Pixel and Snap Pixel, test the events they send, then check what they report against Google Analytics and your shop or CRM.
- Budget Split by Results
- Every platform claims credit for the same sale. Spend is compared on the orders and enquiries recorded in Google Analytics, not on each platform's own figures, and the budget moves to the channels that earn it.
- One Report Across Platforms
- Four ads managers make four reports that never agree. One Looker Studio report shows spend, orders and cost per result for every platform side by side, against the same source of truth, so a budget decision takes minutes rather than an afternoon.
What it changes for you
Reach Beyond Meta
Your ads reach buyers who spend their time on TikTok, Pinterest, X or Snapchat, many of whom rarely open Facebook at all.
A Budget That Follows Sales
Spend moves between platforms on the orders and enquiries each one produced, not on whichever ads manager reported the best-looking numbers.
Ads That Fit the Feed
Creative made for each platform looks at home there, so people watch it to the end instead of scrolling past in the first second.
Spend You Can Compare
Every platform is reported on the same measure, so you can see at a glance which ones are worth the money and which are not.
What it costs
Custom quote, based on the number of platforms. Ad spend is paid to each platform and is separate.
Get a scoped quoteQuestions we get asked
Before you commit
They have their own pages: Meta Ads Management and LinkedIn Ads Management. This service covers TikTok, Pinterest, X and Snapchat, and the budget split across every social platform you run, Meta and LinkedIn included, so the whole paid social spend is judged on one measure.
It depends on who buys from you and what you can show. TikTok suits products that demonstrate well on video, Pinterest suits purchases people plan ahead, Snapchat reaches younger buyers, and X suits news and launches. We recommend a starting point after looking at your customers and your creative.
No. Platforms are tested one or two at a time on contained budgets, so each gets enough spend to show whether it works without spreading the money too thin to learn anything. A platform only gets more once it has shown it can sell.
How it runs
We write the scripts and ad copy and assemble ads from the footage and images you have. Shoots and creator content are quoted separately when needed, with a brief on what to film so the material suits each platform. Phone footage often works better on TikTok than polished video.
Each platform credits itself for any sale it touched, so their totals overlap. We compare them all against Google Analytics and the orders or leads in your shop or CRM, and judge each platform on that shared record rather than on its own report.
Yours. The ad accounts and pixels are set up in your business, with access for us that you can remove, so the campaign history and the tracking data stay with you whoever manages them.
Cost and commitment
A monthly management fee on a custom quote, based on how many platforms are running and how much creative each needs. Ad spend is paid directly to each platform and kept apart from the fee, so you always see both.
Then it is paused and the budget moves to the platforms that do. Testing on contained budgets exists so a platform can fail cheaply, and the report shows which ones failed and why, so the same money is not spent twice on the same lesson.