Web Development Services
Custom Web Development. Built for What a Platform Cannot Do
Your business needs a quote calculator, a customer portal, a booking flow or a product configurator, and every platform you have tried bends until it breaks. We build the thing itself: a web application designed around how your business works, on a stack chosen for the job, with the content your team edits kept in a CMS they can use, and the code, hosting and documentation in your name.
- Built around your process, not around what a platform allows
- The stack chosen for the need: React and Next.js are one option, not the default
- Your team edits content in a CMS and never touches the code
- Integrated with the systems you already run
Platforms we work in
How we approach it
Built to Your Process, Not to a Platform
When the site has to price, book, configure or let customers in, a platform is a set of limits and the plugins are the workarounds. A custom build starts from what your users and staff do and designs the application to it. Nothing is added because a platform offered it, and nothing is missing because a platform could not do it.
- A written specification from your real process
- The hardest part prototyped first
- Built in usable slices, not delivered whole at the end
- Your users trying it on real cases before launch
The Technology Follows the Need
A developer who builds everything in one framework is choosing for themselves. React and Next.js are one option, right for a rich interface with a public site attached; a server-rendered stack is right for an internal tool; the content your team edits lives in a headless CMS such as Payload either way. The choice is made against the specification and written down with its reasons.
- React and Next.js where the interface earns it
- Node.js and PostgreSQL where data has to be right
- A headless CMS such as Payload for the content
- The choice recorded, with reasons, for the next developer
Owned by You, Readable by the Next Developer
A custom build you cannot take elsewhere is a platform with one vendor. The code lives in a repository in your name, runs on hosting in your account behind Cloudflare, carries documentation and the automated tests agreed in the scope, and is handed over so another developer could pick it up. Support is a retainer you can choose, not a dependency you cannot escape.
- Repository and hosting in your name
- Automated tests agreed as part of the scope
- Documentation written for the next developer
- Monitoring and backups in place at launch
How we work
Map the process before the product
What a user does, what the business does in response, what has to be true at each step, and what breaks today. This becomes a written specification you can read and argue with.
Choose the stack and prove the risky part
The stack is chosen against the specification and the reasons recorded. The hardest part of the build, the calculation, the integration, the availability logic, is prototyped first, so the risk is retired before the rest is built.
Build in slices you can use
The application is built in working pieces, each one usable and tested, rather than delivered whole at the end. You see it grow and change your mind while changing it is cheap.
Test with real data and real users
Automated tests are scoped to the paths where a failure would cost you, and the people who will use the application try it on real cases before launch. What breaks is fixed before the switch, not after.
Launch, hand over and support
The application goes live on hosting in your name, with monitoring, backups and documentation. Your team is trained on the CMS and the admin, and a retainer is available for changes and support.
What is inside this service
- Designed Around Your Process
- The Right Stack for the Job
- Content Your Team Edits
- Integrated With What You Already Run
- Tested, Secured and Documented
- Hosting You Own
What each part does
- Designed Around Your Process
- The application is drawn from what your users and your staff actually do, step by step, before any code is written. The calculator, the portal, the booking flow or the configurator is built to that, and nothing is added because a platform happened to offer it.
- The Right Stack for the Job
- React and Next.js for an application with a rich interface and a public site; Node.js or a plainer server-rendered stack for an internal tool; PostgreSQL for data that has to be right. The choice is made from the need and written down with its reasons.
- Content Your Team Edits
- The words, images and pages that change most live in a headless CMS such as Payload, with an editor your team can use. The application reads from it, so a price change or a new page never needs a developer.
- Integrated With What You Already Run
- A custom build earns its place by connecting things: your CRM, such as HubSpot or Salesforce, your accounts, your stock, your payment provider, your booking calendar. Integrations are built against the real APIs and tested with real data.
- Tested, Secured and Documented
- A custom application without tests breaks quietly. Automated tests can cover the paths that matter, authentication and data access are built to the standard the data demands, and the documentation is written for the next developer as well as for you.
- Hosting You Own
- The code lives in a repository in your name and runs on hosting in your account, behind Cloudflare, with monitoring and backups set up. You can take it elsewhere; the point of a custom build is that it belongs to you.
What it changes for you
Does What You Do
The application follows your process, so your staff stop working around the software.
Systems That Connect
Your CRM, accounts, stock and payments talk to each other, so nothing is re-keyed.
Content Without a Developer
Pages, prices and words change in the CMS, by your team, the day they need to.
Yours to Keep
Code, hosting and documentation are in your name, so you can take it elsewhere.
What it costs
Custom quote, scoped from the written specification and priced per phase. Optional monthly retainer for changes, support and hosting management.
Get a scoped quoteQuestions we get asked
Before you commit
If the site is mostly pages and posts, WordPress. If it is mostly a shop, Shopify. If the core of it is something neither does, a calculator, a portal, a booking system, a configurator, or an integration no plugin handles, that is where a custom build fits. We say which before quoting, and for many businesses it is a platform with a small custom piece rather than a full build.
Whichever the specification calls for. React and Next.js are one option, a good one for a rich interface with a public site attached; Node.js and PostgreSQL for the data and the logic; a headless CMS such as Payload for the content your team edits. The choice and its reasons are written down before the build starts.
No. The code is in a repository in your name, the hosting is in your account, and the documentation is written so another developer can take it on. Support is a retainer you can cancel.
How it runs
The specification comes from your process, written down and agreed before the build. The riskiest part is prototyped first, the application is built in usable slices you see as they land, and your own users try it on real cases before launch.
Yes, where the system has an API or an export. HubSpot, Salesforce and most accounting and stock platforms do; where one does not, we say so early and design around it. Integrations are built against the real system and tested with real data.
You choose. A retainer covers changes, dependency updates, monitoring and support; without one, you receive the documentation, the tests and the deployment process and your own developers take it on. Either way the application is yours.
Cost and commitment
A custom quote from the written specification, priced per phase so the first phase can be small. Hosting and third-party services are paid by you directly and are separate.
[n] weeks is typical for a first usable version, with further phases following. The time depends on the number of integrations and the complexity of the logic, and the specification stage is where that is worked out and written down.